CEO Poker Tour Partners with Poker Players Alliance

The CEO Poker Tour (www.ceopokertour.com), where executives battle for the title of Chairman of Poker, is partnering with the Poker Players Alliance (PPA) (www.pokerplayersalliance.org), which supports poker player rights, by strategically including PPA in the year long poker tour.

The partnership will include a strong presence at every tournament location to include: placement of PPA items and information in CEO Poker gift bags, poker room banner, CEO Poker website insertion with link to PPA website, logo on direct mail pieces, and more.

"We are excited at the possibility of reaching more potential members through our inclusion in the national CEO Poker Tour," says Michael Bolcerek, President of the Poker Players Alliance. "The Poker Players Alliance is committed to defending the rights of poker players, and we search for opportunities, at strategic poker events through out the country, to further our message of protection of the poker game in the US and globally."

PPA's first strategic marketing presence will be at the CEO Poker Tour, at Trump Taj Mahal, May 19-25, where players will battle over the green felt of the poker table with buy-ins from $500-$5000.
"This is the first time that PPA will be included in a poker tournament kit and will mark an important step in furthering the support of thoughtful legislation to protect the game of poker," says William Peraza Jr. CEO of CEO Poker. "We see this as a long term relationship that will only grow over time."

PPA with over 350,000 members and counting is supporting poker player rights in a variety of ways, including partnerships with companies that believe in the importance of protection of the game.